News - July 2010

Marketing for Art’s Sake
July 28, 2010

Marketing art really isn't the same as marketing toothpaste, declares Dr Suzette Major, EIT Hawke's Bay's new Head of School, Arts & Design. "The mentality doesn't work," says the arts...

Outlook Rosy for US Wine Exports
July 28, 2010

  Opportunities are opening up for New Zealand to grow wine exports to the USA - particularly Sauvignon Blanc and to a lesser extent Pinot Noir, says American industry consultant Jon...

Sheep and Beef Farmers Slow on Technology Uptake
July 28, 2010

Hard-hit by continuing poor returns, New Zealand's sheep and beef farmers aren't investing in technology even when it would improve their businesses, according to research undertaken by EIT...

Marketing Experts Upbeat about Wine Export Potential
July 6, 2010

New Zealand is well-positioned to exploit opportunities emerging in a world awash with wine, according to international marketing experts attending a national conference staged by EIT Hawke's...