Dr Surej P John

Postgraduate Lecturer - Hawke's Bay


06 830 1370

Areas of Teaching

Marketing strategies, consumer behavior, quantitative analysis


PhD (Information Technology), MBA (Marketing), BEng ( Instrumentation and Control)


Being a business lecturer at EIT, I am primarily responsible to assist our diverse business management students in their learning process at all levels of their qualification. However, my teaching domain is primarily related to marketing and related management and decision making courses.

Prior to joining at the EIT School of Business, I was a full time faculty of the marketing department of the Waikato Management School, The University of Waikato for the past three years. During the last three years, I co-ordinated, administered and taught various marketing and management papers for undergraduate and postgraduate programs. These papers include International Marketing, Customer relationship marketing, Principles of Marketing, and Marketing Research besides supervising master degree dissertations.

Prior to my appointment at the Waikato Management School, I was employed at the Assumption University of Thailand, Bangkok from 2007 to 2015. Being a full time lecturer and later as an Assistant Professor of Marketing at the School of Management and Economics, I taught various business management papers including operations management, marketing decision making, pricing strategies, Marketing research, Quantitative analysis for management etc. to undergraduate business management students in Thailand. I was also a member of the research unit of the faculty of marketing in the Assumption University, Thailand.

Regarding my research interests, my academic research works are mainly related to social media marketing and analytics, online consumer behaviour, relationship marketing, e-commerce, online trust as well as improving tertiary education. Further I am one of the section editors of the Australasian Marketing Journal (ABDC: A) and one of the editorial review board members of the Journal of Hospitality and Tourism Management (ABDC: B) and reviewer of various high quality journals including the Australasian Journal of Information Systems (Rank A) and the Journal of Hospitality and Tourism Management (B), Anatolia (B), International Journal of E-Commerce (A), and Journal of Travel Research (A).

Research Specialties

Structural Equation Modelling; Multivariate Data Analysis; SPSS and AMOS based modelling; NVivo based Qualitative analysis.

Please feel free to visit my personal website http://surejpjohn.com/ for knowing more about me or getting in touch with me.

Current Research

Student satisfaction among tertiary students in New Zealand.
Retailers’ adoption and diffusion of IT in formulating marketing strategies.

Link to Published Research


Courses Taught

Strategic Marketing
Marketing Research
Consumer Behavior
Business Functions
Marketing Management
Quantitative Analysis

Research Outputs

Research outputs 2022

Research outputs 2021

Research outputs 2020

Research outputs 2019

Research outputs 2018