John, S. P. (2025). Technology-enabled value co-creation strategies to mitigate customer mistreatments in tourism and hospitality. International Hospitality Review. Advance online publication. https://doi.org/10.1108/ihr-07-2025-0061

John, S., Purayidathil, J., & Supramaniyam, S. (2025). Riding the digital wave: Unpacking technology-enabled customer experience in marketing. In R. Piehler, C. Webster, R. Casidy, & M. Thyne (Eds.), ANZMAC 2025: Riding the wave: Navigating marketing’s dynamic landscape; 1-3 December 2025; Conference proceedings (pp. 74-81). ANZMAC; Macquarie University.

John, S. P., & Supramaniam, S. (2024). Value co-creation research in tourism and hospitality management: A systematic literature review. Journal of Hospitality and Tourism Management, 58, 96-114. https://doi.org/10.1016/j.jhtm.2023.11.008

Supramaniam, S., John, S. P., & Gaur, S. S. The role of sales personnel empathy and customer-oriented behaviour on female consumers’ emotions and satisfaction: An empirical analysis. FIIB Business Review. Advance online publication. https://doi.org/10.1177/23197145241241956

John, S. P., & Supramaniam, S. (2023). Antecedents and effects of influencer marketing strategies: A systematic literature review and directions for future research. In F. J. Martínez-López (Ed.), Advances in Digital Marketing and eCommerce: Fourth International Conference 2023 (pp. 113-119). Springer. https://doi.org/10.1007/978-3-031-31836-8_15

John, S. P., & Supramaniam, S. (2023). Value co-creation for a memorable tourism experience: A systematic literature review. In M. Thyne & S. Biggemann (Eds.), Proceedings of the 2023 Australia New Zealand Marketing Academy Conference (pp. 611-613). ANZMAC. https://www.anzmac2023.com/conference-proceedings

Seth, N., & John, S. P. (2023). The role of AI in enhancing customer experience: An exploratory analysis. In M. Thyne & S. Biggemann (Eds.), Proceedings of the 2023 Australia New Zealand Marketing Academy Conference (pp. 64-67). ANZMAC. https://www.anzmac2023.com/conference-proceedings

John, S. P., & De Villiers, R. (2022). Factors affecting the success of marketing in higher education: A relationship marketing perspective. Journal of Marketing for Higher Education. Advance online publication. https://doi.org/10.1080/08841241.2022.2116741

John, S. P., Walford, R., & Purayidathil, J. Factors affecting the adoption of social media in marketing of higher education: An empirical analysis. FIIB Business Review, 11(4), 422-437. https://doi.org/10.1177/23197145211072198

John, S. P. (2022). Role of service orientation in marketing higher education: An exploratory analysis. In P. Harrigan & G. Brush (Eds.), ANZMAC 2022 conference proceedings (pp. 403-406). https://drive.google.com/file/d/1xQMaQSLHmjEPCFljvB8xVg7m5WvocOAU/view?usp=drivesdk

Supramaniam, S., & John, S. P. (2022). The role of salesperson interaction and customer emotions in enhancing brand loyalty: An empirical examination among female intimate apparel shoppers. In P. B. Harrigan, Greg (Ed.), ANZMAC 2022 conference proceedings (pp. 499-502). https://drive.google.com/file/d/1xQMaQSLHmjEPCFljvB8xVg7m5WvocOAU/view?usp=drivesdk

John, S. P., & Walford, R. (2021). Social media in FMCG marketing: Understanding how supermarkets use Facebook during the COVID-19 pandemic. In F. J. Martínez-López & D. López López (Eds.), Advances in digital marketing and eCommerce: Second International Conference 2021 (pp. 184-191). Springer International. https://doi.org/10.1007/978-3-030-76520-0_19

Walford, R., John, S., & Narula, J. (2021). Covid-19 implications for marketing of higher education: An exploratory study. In L. Bove, S. Bell, & A. Hito (Eds.), ANZMAC Conference 2021 proceedings (pp. 489-495). https://www.anzmac2021.com/

John, S. P., & De Villiers, R. (2020, May). Elaboration of marketing communication through visual media: An empirical analysis. Journal of Retailing and Consumer Services, 54, Article 102052. https://doi.org/10.1016/j.jretconser.2020.102052

John, S. P. (2020). Digital marketing strategies in educational tourism: A social media perspective. In F. J. Martínez-López & S. D’Alessandro (Eds.), Advances in digital marketing and eCommerce: First International Conference, 2020 (pp. 114-121). Springer International Publishing. https://doi.org/https://doi.org/10.1007/978-3-030-47595-6_15

John, S. P. (2020). Role of digital relationships in the marketing of higher education: An exploratory analysis from New Zealand. In F. J. Martínez-López & S. D’Alessandro (Eds.), Advances in digital marketing and eCommerce: First International Conference, 2020 (pp. 106-113). Springer International Publishing. https://doi.org/https://doi.org/10.1007/978-3-030-47595-6_14

John, S. P., & Walford, R. (2020). Determinants of tertiary level student satisfaction in New Zealand. In A. Lye (Ed.), Resilience And Innovation: Proceedings of the Annual Conference of the New Zealand Applied Business Forum; Hosted by Northtec, Whangarei, November 19, 2020 (pp. 52-55). NZABEF. https://www.northtec.ac.nz/getattachment/Events/2020/NZABE-2020-Online-Conference/Proceedings-2020-NZABC-Resilience-and-Innovation.pdf?lang=en-NZ

John, S. (2019). Future of relationship marketing during the winds of change. In J. E. Richard & D. Kadirov (Eds.), Proceedings of the 21st Australian and New Zealand Marketing Academy Conference ANZMAC 2019: Winds Of Change, 2nd – 4th December 2019, Wellington, New Zealand (pp. 1348-1351). Retrieved from https://confer.nz/anzmac2019/wp-content/uploads/2019/12/ANZMAC-2019-Final-Proceedings-01.12.19.pdf

John, S. P., & De Villiers, R. (2019). Role of changing customer involvement and engagement in changing social media marketing landscape. In J. E. Richard & D. Kadirov (Eds.), Proceedings of the 21st Australian and New Zealand Marketing Academy Conference ANZMAC 2019: Winds Of Change, 2nd – 4th December 2019, Wellington, New Zealand (pp. 495-499). Retrieved from https://confer.nz/anzmac2019/wp-content/uploads/2019/12/ANZMAC-2019-Final-Proceedings-01.12.19.pdf

John, S., Larke, R., & Kilgour, M. (2018). Applications of social media for medical tourism marketing: An empirical analysis. Anatolia, 29(4), 553-565. doi:10.1080/13032917.2018.1473261