IDEAschool’s Bachelor of Creative Practice (BCP) programme teaches the ideas and technologies associated with Design, Fashion, Music, Screen Production and Visual Art through hands on projects aligned to Industry.

During the BCP you will:

• Be taught a wide range of technical and professional skills that are essential for success in creative industries today.
• Learn industry standard software alongside practical hands on techniques to create Design, Visual Art, Fashion, Music and Screen Production works.
• Be challenged to develop your powers of creative thinking and idea generation.

IDEAschool has a suite of up-to-date and well-appointed workshops, along with expert tuition, to help you navigate and master all the equipment and tools on offer.

Course content within the BCP reflects the cultural concerns specific to Aotearoa New Zealand as well as wider contemporary global trends and influences.

EIT and IDEAschool maintain strong relationships with local and national creative communities and connects with these through real world projects.

By weaving your way through the different media pathways that form this degree, you will learn the key skills, techniques and theory needed to become professional in the Creative Industries. All courses are delivered in projects, some are individually focused, others are collaborative, some are prescribed, others demand self-directed learning – and all projects are situated within the context of the local, national and global visual arts and design world.

Year One, Level 5 (Diploma/Degree)

The Level 5 projects are largely prescribed to ensure you gain the key foundational creative skills, technical skills and theory that are required to continue at degree level.

At Level 5, all media areas will introduce the conventions of creative practice; idea generation, research, creative processes, technical skills and professional practice. These core values are embedded in projects that take you from concept to completion.

Media skills include:

Visual Arts and Design

• Graphic – Adobe Photoshop, Illustrator and InDesign
• 2D – Drawing, printmaking, and painting (acrylics and oils)
• 3D – Design/sculpture: woodwork, metalwork and ceramics
• Art and design history and theory

Screen Production

• Adobe Premiere and After Effects
• Camera, sound and lighting skills
• Scriptwriting and pre-production planning
• Live studio production skills

Fashion

• Drawing – Concept designing, fashion illustration, pattern drafting, Adobe Illustrator
• Marketing, ethics, values and self development
• Garment construction to industry standards
• Creation of a mini collection for the end of year fashion show

Music

• Production including Ableton Live
• Multi tracking and live recording
• Audio engineering in Pro Tools
• Writing music professionally
• Specialist instrument lessons

Year Two, Level 6 (Diploma/Degree)

The Level 6 projects are increasingly self-directed, ensure the development of a stronger global understanding of creative industries and include increasing professional skills such as basic marketing and business management, as well as legal issues relative to the individual creative practice.

You will further develop the core media skills you gained in Level 5 in your chosen field of Visual Art, Design, Fashion, Screen Production or Music.

Year Three, Level 7 (Degree)

The Level 7 projects are largely self-directed in content, enabling you to focus on a specific area within your chosen media stream through the completion of three projects. In the second term project there is an opportunity for valuable work experience by completing your project with an internship in a related industry.

In the final project, you will work towards a large, publicly accessible end of year exhibition, performance, screening or fashion show.

As a graduate of the BCP you will be able to:

• Apply specialised skills and learned principles to generate creative and workable concepts and works based on an understanding of contemporary and historic contexts and on research by creative practice.
• Synthesise and resolve ideas and solve problems in a selected creative discipline by utilising investigative tools with creative processes, methods and technologies.
• Critically analyse research to support and enhance the development of ideas and to position your own work within the conventions of the creative arts and within contemporary Aotearoa and global contexts.
• Apply leadership, professional practice and collaboration skills in working both individually and collaboratively in multi-cultural and/or multidisciplinary teams to manage and implement projects/briefs.
• Create works that are relevant to and reflect a stance in relation to cultural, ethical, political, social, economic and environmental factors.
• Maintain professional currency by engaging in continuing inquiry, self-education and experimentation to sustain your creative skills and manage your creative practice.