Dr Rory Hill

Programme Coordinator and Lecturer - Wine Business and Innovation


06 830 1420 Extension: 4420

Areas of Teaching

Postgraduate Programmes, Wine Business and Innovation


DPhil, MA, BSc (Hons)


Professional Statement

Rory lectures in and coordinates the postgraduate courses of EIT’s School of Viticulture and Wine Science. These include Technology and Innovation in the Wine Industry, Sustainability in the Wine Industry, and Global Wine Marketing. He is also completing research on New Zealand’s wine industry in collaboration with partners at Lincoln University.

Rory holds a DPhil from the University of Oxford, awarded for his research on the evolution of the concept of terroir in Burgundy. With a background in both geography and business, he has undertaken further research on value chains, the development of a sense of place, and the interaction of global tourism and local wine offerings in the wine regions of New Zealand. Passionate about wine, he is a member of the Wine Guild of the United Kingdom.

Research Outputs


Hill R 2021 (in press) ‘Le terroir, c’est la vie’: Re-animating a concept among Burgundy’s wine producers Environment and Planning E: Nature and Space
Hill R and Fountain J 2021 (in press) Expressing sense of place and terroir through wine tourism encounters: antipodal reflections from France and New Zealand in Charters S ed Routledge Handbook of Wine and Culture Routledge, Abingdon
Hill R 2020 Aptitude or adaptation: what lies at the root of terroir? Geographical Journal 186 346-50
Hill R 2020 Language, faith and space: the decline of francophone Methodism in Jersey, 1900-1950 Société Jersiaise Publications, Jersey
Hill R 2019 Exploring terroir: a sense of place in food and farming Geography: Journal of the Geographical Association 109 42-48
Hill R 2018 Staging a nation’s culinary geography at the Salon de l’Agriculture Cultural Geographies 25 643-49
Hill R 2018 What’s in a name? Barrels and double-barrels of Burgundy World of Fine Wine, March 2018, 102-113
Hill R 2018 Pour un terroir « d’écologie » : les vins en biodynamie in Margétic C, Roth H and Pouzenc M eds Les Campagnes européennes: espaces d’innovations dans un monde urbain Presses Universitaires du Midi, Toulouse, 89-101
Hill R 2017 Animating terroir in the French Alps in Riding J and Jones M eds Reanimating Regions: Culture, Politics and Performance Routledge, London, 242-62

Teaching and Supervision:

Technology and Innovation in the Wine Industry WBI8.100
Sustainability in the Wine Industry WBI8.200
Global Wine Marketing WBI8.300
Wine Sensory Evaluation WBI8.400
Entrepreneurship in Wine Business WBI8.500
Current Issues in the Global and Domestic Wine Industry WBI8.600