The EIT Diploma in Wine Marketing combines Marketing and Wine courses, which will provide students with the skill and knowledge to enable them to work in the sales and marketing areas of a rapidly expanding New Zealand wine industry. It offers a unique opportunity to combine hands-on winery and vineyard experience with marketing-related courses. Employment opportunities include careers in: - Retail wine sales
- Winery sales representative
- Wine marketing
- Sales consultant.
All courses are held at the EIT campus, with visits to local wineries and vineyards. The programme (120 credits) consists of compulsory and elective courses, at least 72 credits being marketing-related. One credit is equal to 10-12 learning hours. Learning hours include both classroom and out-of-class work. Compulsory Courses: - Marketing Principles
- Grape and Wine Production
- Introduction to Management
- Sales Practice
- Sensory Science
- Introduction to Wine Business
Elective courses: (two are required) - Information Systems Principles
- Marketing Management
- Consumer Behaviour
- Project Managemetn
- HR Management
- Organisation Behaviour
- Public Relations
Dates Two entry points per year: Semester 1 - February
Semester 2 - July (with reduced elective choice)
One year full-time or equivalent part-time. For more information see our International Section
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