International Business, Consumer Behaviour and Communication Strategiesm Strategic Marketing
PhD (Marketing), MEd., BBS (Hons)
(06) 974 8000
5209
Dr Lily Wisker is a Senior Lecturer at the School of Business, EIT since July 2011. She received a PhD in Marketing from University of Waikato, Hamilton. Prior to joining EIT she was a Manager for Curriculum Development at the Command and Staff College, New Zealand Defence Force, a Senior Lecturer at Universal College of Learning, Palmerston North and a Marketing Executive for Mobil Oil (Malaysia) Ltd. Her research interests in marketing management are in the areas of manager’s personality traits, emotional intelligence, market intelligence use and social network characteristics; understanding the impact of these variables on sales performance. In the past she has also researched in the area of leadership and Islamic marketing.