Take your understanding of the wine marketplace and its consumers to the next level with this diploma. Then, once you’ve graduated, turn your new knowledge into results marketing and selling great wine at home and abroad.
EIT is the only institution in New Zealand offering a diploma in the essentials of wine marketing, sales and management. Wine marketing requires specialised knowledge of local, national and international marketplace trends and consumer habits. This diploma fosters such knowledge with a team of well-seasoned lecturers with a wealth of industry experience.
Braden Crosby, Student
New Zealand’s Young Viticulturist of the Year Braden Crosby leads a busy life – making wine and running the vineyard for a Wairarapa wine company while studying the Bachelor of Wine Science by distance through EIT in Hawke’s Bay.
“I’ve found the distance study good,” he says. “Part of the reason I’ve taken it on is the challenge. You spend the day at work and come home and do things but they’re not mentally stimulating enough.
Wine science lecturer Ken Sanderson is programme coordinator for the Diploma in Wine Marketing and the Graduate Diploma in Business, delivering wine business management courses.
Ken’s industry experience includes making wine for Bradshaw Winery and Crossroads winery, cellarhand work for Villa Maria Wines and Montana Wines, laboratory work for Lion Breweries and working vintages for Corbans winery in Napier and in France, Spain, Italy and Germany.
Fantastic scholarships and awards are available for our students.
Bragato Exchange Scholarship
Hawkes Bay A & P Society Young Vintners Award
The general laboratories, which cater for up to 60 students at any one time, are fully equipped for all sciences including wine science. Adacent to these is the specialise wine sensory laboratory and an instrument laboratory that is equipped for advanced chemical analyses.
We also have a demonstration vineyard which is sited adjacent to the winery.
This promotion video clip from Villa Maria features EIT Nick Picone and Ollie Powrie, senior winemaker and viticulturist respectively for Villa Maria and EIT graduates!
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